Categories: Website Tips and Tricks

The Increasing Importance of Website Speed for Modern Garage Businesses

If you are a business owner that deals with modern garage door inventory or if you are a business owner that owns a modern garage door, you will want to read this post.

You may not realize how much web speed could be impacting your business. But, it’s been shown to be a major factor in driving potential customers to your brand, determining your place in online rankings, gaining visibility, and ultimately increasing your revenue.

Stick around to learn why website speed should be high on your priority list!

What’s Web Speed Got to Do With Your Modern Garage Business?

If it has never dawned on you how internet speed could be affecting your modern garage business, you are not alone. There are many businesses who probably don’t consider it to be a priority. But, internet speed matters to smaller businesses, like A-1 Doors, as much as it matters to the biggest corporations.

In fact, if you own a small or mid-sized company, then there’s a chance that your web speed may matter even more.

Web Speed Impacts Google Rankings

Forbes reports that 3.5 billion people perform Google searches every day, and many of these are to locate local goods or services that these users intend to purchase. Google applies over 250 ranking factors to these searches, and one of them is your based on your website speed.

Web Speed Drives Traffic

The same source as above also claims that Google users are likely to abandon your web site if it takes more than a few seconds to load. In fact, Forbes states that 40% of users will give up on your site if it does not load in three seconds or less.

If you are still wondering how this is affecting your modern garage business or practically any business that you can think of, consider how much traffic that you gain through organic local searches.

This should help you connect the dots as to why speed matters.

Web Speed Impacts Potential Revenue

What if your potential local customer is searching Google for the exact service that you provide? But, your site speed lags, and your customer goes on to find another service provider whose site loads in just a couple of seconds. There’s a good chance that you just lost a valuable customer due to slow web speed.

How to Increase Your Web Speed

Now that you know that your potential profits could depend on the speed of your website, you might be wondering how you can optimize your speed.

Increasing your site’s speed won’t just boost your spot in Google rankings, it will also boost your customer’s user experience, which is likely to result in greater rates of customer satisfaction.

First, you should run a speed test to find out exactly how fast (or slow) your site speed really is. This will give you a starting point as to what needs to be done to make sure that your site is as user-friendly as possible.

Site Uptime is one online speed boosting service who offers free or reasonably priced packages for you to choose from.