Even the most popular websites have an average page visit time of 60 seconds. If these are the results for the top dogs on the Internet, you might find yourself wondering what hope your website has.
Not to worry! By avoiding some common mistakes and following a basic guideline, you can increase traffic to your website that generates more engagement and sales.
Ready to find out how? Then make sure to join us as we break down four ways you can boost your traffic!
1. Ask for User Feedback
It seems so simple, yet webmasters often forget that they interact with their websites differently than the end-user. As such, it’s so easy to overlook basic website design issues that make the customer experience difficult.
One of the best ways to learn what your customers want is to go directly to the source. Send out surveys or include a lead-capture form on your landing page to encourage customers to fill out a quick questionnaire on features they’d like to see.
To quote “Field of Dreams,” if you build it, they will come.
2. Optimize Your Copy and Content
One of the easiest ways to attract customers is by changing the way you think about your web copy.
Copy for copy’s sake isn’t a viable use of your time or resources. Instead, focus on the tenants of search engine optimization (SEO) as they relate to copywriting.
Start by researching and utilizing high-value keywords. These are words or phrases that people generally use when searching for something. The highest-ranking keyword should have a place in the page’s copy, URL, and one header.
Likewise, you’ll want to sprinkle other high-ranking keywords throughout your page’s copy.
If you don’t have the knowledge or time to research and optimize your web pages, consider teaming with an seo marketing agency.
3. Rethink Your URL Structure
Confusing URL structures aren’t just unsightly, they can have a negative impact on your website’s searchability.
That’s because web crawlers used to index your site emulate real users. Thus, they look for readability.
Therefore, an optimized URL isn’t a random string of letters and numbers, but instead a logical structure of keywords with hyphens between each word. The idea is to make it readable to everyone — web crawlers included.
4. Create Shareable Content
When discussing how to increase traffic, it’s crucial to remember that your web presence is a shared ecosystem, not a closed system.
Anything you publish on your website should live on your social channels and the content from those social pages should directly link users back to your website.
If you haven’t done so already, add social sharing buttons to your web pages. That way, a reader who loves your great work can share it with their friends with only the click of a mouse.
Again, this is when partnering with a digital marketing firm can come in handy, especially if you’re not social media savvy.
Increase Traffic to Your Website With These Easy Steps
Driving traffic to your website is largely a simple process. For the most part, it’s all about knowing what your customers want and what criteria search engines use to rank your site.
Follow these tips and you’re sure to watch your traffic grow.
For more ways to increase traffic to your website, make sure to check out the other content on our blog!
